Sunday, 3 April 2016

BEYONCÉ x IVY PARK

"WHEN I'M WORKING AND REHEARSING I LIVE IN MY WORKOUT CLOTHES BUT I DIDN'T FEEL THERE WAS AN ATHLETIC BRAND THAT SPOKE TO ME. MY GOAL WITH IVY PARK IS TO PUSH THE BOUNDARIES OF ATHLETIC WEAR AND TO SUPPORT AND INSPIRE WOMEN WHO UNDERSTAND THAT BEAUTY IS MORE THAN YOUR PHYSICAL APPEARANCE. TRUE BEAUTY IS IN THE HEALTH OF OUR MINDS, HEARTS, AND BODIES. I KNOW THAT WHEN I FEEL PHYSICALLY STRONG, I AM MENTALLY STRONG AND I WANTED TO CREATE A BRAND THAT MADE OTHER WOMEN FEEL THE SAME WAY."

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